Last updated: January 23, 2025

This Privacy Policy describes how SovanaFashion (the 'Site', 'we', 'us', or 'our') collects, uses, and discloses your personal information when you visit our Site, use our services, or make a purchase from www.sovanafashion.nl (the 'Site') or otherwise communicate with us about the Site (collectively the 'Services'). For the purpose of this Privacy Policy, 'you' and 'your' refer to you as a user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, update the 'Last updated' date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from various sources, as set out below. The information we collect and use depends on your interactions with us.

In addition to the specific uses set out below, we may use the information we collect about you to communicate with you, to provide or improve the Services, to comply with any applicable legal obligations, to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The type of personal information we obtain about you depends on your interactions with our Site and your use of our Services. When we use the term 'personal information', we mean data that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you provide directly to us through our Services may include the following:

• Contact information, including your name, address, phone number, and email address.
• Order information, including your name, billing address, delivery address, payment confirmation, email address, and phone number.
• Account information, including your username, password, security questions, and other information used for account security.
• Customer support information, including the information you share in communications with us, for example, when you send a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but in that case, you may not be able to use or access these features.

Information We Collect About Your Use

We may also automatically collect certain information about your interaction with the Services ('Usage Data'). For this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card details, billing address) to process your payment, fulfill your orders, and provide the products or services you have requested, so that we can perform the contract we have with you.
• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third-Party Websites and Links.

How We Use Your Personal Information

• Provision of Products and Services. We use your personal information to provide you with the Services in accordance with the agreement we have with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging for shipping, facilitating returns and exchanges, and other features and functionalities related to your account. We may also improve your shopping experience by enabling Shopify to match your account with other Shopify services you might want to use. In this case, Shopify will process your data as set out in the Privacy Policy and the Consumer Privacy Policy.
• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or post, and to show you advertisements for products or services. This may mean using your personal information to better tailor the Services and advertising on our Site and other websites. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6(1)(f) GDPR.
• Security and Fraud Prevention. We use your personal information to detect, investigate, or take action on possible fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account login details secure. We strongly recommend that you do not share your username, password, and other access details with anyone else. If you believe your account has been hacked, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Art. 6(1)(f) GDPR.
• Communication and Service Improvement. We use your personal information to provide you with customer support and to improve our Services. This is in our legitimate interest to communicate with you, provide you with effective services, and maintain our business relationship with you according to Art. 6(1)(f) GDPR.

Cookies

Like many other websites, we use Cookies on our Site. Specific information about the Cookies we use in relation to supporting our store with Shopify can be found at https://www.shopify.com/legal/cookies. We use Cookies to support and improve our Site and our Services (including to remember your actions and preferences), to perform analytics, and to better understand user interaction with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you can set your browser in the browser settings to remove or reject cookies. Please note that removing or blocking cookies may negatively affect your user experience and may cause some Services, including certain features and general functionality, to not work correctly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties, such as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract performance, legitimate purposes, and other reasons that fall under this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners to provide services and show you advertisements. Our business and marketing partners will use your information in accordance with their own privacy statements.
• When you direct us, request us, or otherwise consent to us disclosing certain information to third parties, for example, to deliver products to you or through your use of social media widgets or login integrations, with your consent.
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose the following categories of personal information and sensitive personal information about users for the purposes set out above in 'How We Collect and Use Your Personal Information' and 'How We Disclose Personal Information':

Category	Categories of Recipients
Identifiers such as basic contact details and certain order and account information Commercial information such as information about orders, shopping, and customer support Internet or other similar network activity, such as usage data Geolocation data such as locations determined by an IP address or other technical measures	Vendors and third parties who provide services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers) Business and marketing partners Affiliates

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you.

With your consent, we share personal information to conduct advertising and marketing activities as follows.

Third-Party Websites and Links

Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, it is important that you read their privacy and security policies and other terms. We do not provide any guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information on these sites. Information you provide in public or semi-public locations, including information you share on third-party social networks, may also be visible to other users of the Services and/or users of these third-party platforms, without limitation as to its use by us or by a third party. The inclusion of such links on our Site does not in itself imply an endorsement of the content on such platforms or of their owners or operators, except as stated in the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with personal information, you can contact us using the contact information below to request that it be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we 'share' or 'sell' (as these terms are defined in applicable law) personal information of individuals under the age of 16.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee 'perfect security'. In addition, data you send us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the data to maintain your account, to provide the Services, to comply with legal obligations, to resolve disputes, or to comply with other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute and may only apply in certain circumstances, and in certain cases, we may deny your request to the extent permitted by law.

• Right to Access/Know: You may have the right to request access to the personal information we hold about you, including details on how we use and share your information.
• Right to Deletion: You may have the right to request that we delete the personal information we hold about you.
• Right to Correction: You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to Portability: Under certain circumstances and with certain exceptions, you may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.
• Right to Opt-Out of Sale, Sharing, or Targeted Advertising: You may have the right to request that we do not 'sell' or 'share' your personal information, or to opt-out of the processing of your personal information for purposes considered 'targeted advertising', as defined in applicable privacy legislation. Please note that if you visit our Site while the Global Privacy Control opt-out preference signal is enabled, we will, depending on where you are, automatically treat this as a request to opt-out of the 'sale' or 'sharing' of information for the device and browser you use to visit the Site.
• Restriction of Processing: You may have the right to ask us to stop or restrict the processing of personal information.
• Withdrawal of Consent: Where we require your consent to process your personal information, you may have the right to withdraw this consent.
• Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our refusal.
• Managing Communication Preferences: We may send you promotional emails, and you can unsubscribe from receiving them at any time by using the unsubscribe option included in the emails we send you. If you unsubscribe, we may still send you non-promotional emails, such as emails about your account or orders you have placed.

You can exercise any of these rights where indicated on our Site or by contacting us using the contact details below.

We will not discriminate against you if you exercise any of these rights. We may need to collect information from you to verify your identity, such as your email address or account details, before providing a substantive response to the request. In accordance with applicable law, you may appoint an authorized agent to submit requests on your behalf to exercise your rights. Before we accept such a request from an agent, we require the agent to provide proof of this authorization to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner, as required under applicable law.

Complaints

If you have complaints about how we process your personal information, you can contact us using the contact details below. If you are not satisfied with our response to your complaint, you have, depending on where you live, the right to appeal our decision by contacting us using the contact details below, or to file your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Users

Please note that we may transfer, store, and process your personal information outside the country where you live. Your personal information is also processed by staff and third-party service providers and partners in these countries.

If we transfer your personal information outside of Europe, we rely on recognized transfer mechanisms such as the European Commission's standard contractual clauses, or equivalent contracts issued by the relevant competent authority of the United Kingdom, where relevant, unless the data is transferred to a country that has been determined to provide an adequate level of protection.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please call us or send us an email at info@sovanafashion.nl or contact us at +31 6 80227819

Under the applicable data protection legislation and unless explicitly stated otherwise, we are the data controller for your personal information.